A collection of Allen Company work, including catalog cover, catalog spread, digital assets, and packaging examples

ALLEN COMPANY

01 / AREAS OF FOCUS

  1. Branding redesign to modernize aesthetics and achieve consistency across platforms
  2. Implementation of byALLEN strategy, including development of over 15 unique sub-brand identities
  3. Retail product packaging development, design, and direction -- see Deep Dive below for all things packaging
  4. Design and print proofing for annual B2B product catalog -- see Project Spotlight below for specific stats
  5. Various sales and marketing collateral: mini product catalogs with pricing, presentation templates and pitch decks, sell sheets, planogram renderings
  6. Online content, including digital assets for ecommerce, web, and social
  7. Large scale tradeshow graphics and booth renderings
  8. Management of yearly production calendar, work processes, and internal capacity levels to ensure goals and deadlines are met on time and within budget
  9. Lead in-house design team, as well as oversee all communication and direction with contractors, external agency partners, and both domestic and overseas vendors
Image showing 21 logos of Allen Company's sub-brands and brand pillars
Box dieline and artwork for Allen Company magnet

02 / DEEP DIVE:
ALL THINGS PACKAGING

  1. 100-200 new product skus annually, plus regular updates to existing inline packaging
  2. Packaging structure and dieline creation across a variety of packaging sizes and formats
  3. Bilingual translation and application
  4. Legal requirements and warnings, including Prop 65
  5. Product line tiering (good/better/best strategies)
  6. Consistent icon language and brand application
  7. Physical mock-ups for buyer line reviews
  8. Private-label packaging and licensing partnerships
  9. In-store POP displays, including sidekicks, endcaps, pallets, and SRP/PDQ trays for Walmart
  10. Direct communication with domestic and overseas vendors to ensure proper execution
Allen Company catalog spread showing inside front cover and table of contents for 2023 annual product catalog

03 / PROJECT SPOTLIGHT: 
2023 ALLEN PRODUCT CATALOG

  1. 189 pages: 80lb satin text pages and 100lb satin soft touch covers and tabs
  2. 10 diecut tabbed signatures with mylar coating
  3. 19 brands (licensed and sub-brands)
  4. 1,357 unique product skus
  5. 314 featured new items
  6. 3 hole punched and wire-o bound
  7. Countless hours of blood, sweat, and tears

THERE'S A WHOLE LOT MORE
WHERE THAT CAME FROM

04 / LET'S GET IN TOUCH

Give me a shout below if you'd like to see more of my work, want me to design your next big project, or just to say hi and ask about my big, goofy doggo.

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